Each year, the Business Observer out of Florida’s Gulf Coast, publishes a list of the top business owners, leaders, and entrepreneurs inside the central Florida area. Baron’s very own Cory Petcoff made the list this year, due to Baron Realty’s commitment to innovation and the local community. Let’s take a look at a portion of Cory’s feature:
“It was always Cory Petcoff’s goal to get back to Lakeland, his hometown. But he decided to acquire some marketable skills elsewhere before coming home to work in the family business.
Petcoff worked for TriMont Real Estate Advisors in Atlanta for a couple years before returning to Lakeland with his wife to grow his family’s boutique asset management firm. Petcoff realized that Baron Realty had a full-time bookkeeper, office manager and maintenance guy that could be utilized during their downtimes, so he decided to expand the company’s third-party management business.
It took time to get the word out through cold calls, letting people know that he was offering third-party management, he says. “My strongest source (for leads) is word of mouth because we treat tenants really well.” It helps that he’s focused on a town of 100,000 people within the city limits and 200,000 in the surrounding community. “We’ve been in the community for a long time,” he adds.
In 2007, Petcoff was awarded the Pinnacle Award for No. 1 Top Producer. In 2008, Petcoff was awarded the Top General Brokerage Producer in a seven-county region by the Florida Gulf Coast Commercial Association of Realtors.
Petcoff is not interested in property outside of Lakeland, though he looks to continue to add to the firm’s 640,000 square feet of commercial property. His acquisitions are focused on properties where he feels they can add value, rather than just any property that pops up.
Petcoff helped lead the development of Dixieland, a 30,000-square-foot property targeted to artists and creative entrepreneurs. “The name of the game is finding who will be best served by the property,” he says.”